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04 / Music & culture platform · Concept work

Category
Branding
Year
2025
Services
Brand Identity, Art Direction, Web Design
Afterhours key visual

Overview

An identity and platform concept for late-night culture.

The challenge

Capture the energy of the room while keeping the system usable.

Creative approach

A kinetic wordmark, grainy imagery and a bold type system that flexes across event formats.

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